Customer data in too many places
You know your customers, but that knowledge sits in separate systems.
WHERE WE START
We identify the data needed to solve one marketing problem and make it usable, building on your existing setup.
Turn customer data into revenue growth.
Your existing tools
Decisioning layer
Built and run by our team
AIDA brings together data science, AI and marketing execution to deliver 1:1 personalised customer experiences. Our team connects your data, determines the next best action for each customer, and delivers it through your existing channels, measuring the incremental revenue generated.
Brands experience
Where you are today
Start from where you are. Grow from there.
You already have customers, campaigns, data and tools. We start with a specific growth challenge and build on what you have.
Campaigns built around segments
Your audiences are defined, but people within each segment receive much the same message.
WHERE WE START
We use individual behaviour and context to decide what each customer receives, when and through which channel.
Personalised campaigns. Disconnected decisions.
Each campaign responds to part of the picture. What’s happening elsewhere may change what the customer actually needs.
WHERE WE START
We bring customer context into campaign decisions, so teams know what to prioritise, what to send and what to pause. Essential renewal notices continue.
Recognise one of these? Tell us where you are and what matters most right now.
Talk through your priorities →
Our services
Three layers. One team runs them all.
We connect your customer data, build the decisioning behind personalised experiences, and run the campaigns through your existing tools.
01 Your data
02 Decisioning
03 Campaign and content operations
03 · CAMPAIGN AND CONTENT OPERATIONSTool-agnostic
We create personalised content and run your campaigns on the tools you already have
Personalised content & creative productionMulti-channel executionMartech integration & supportContinuous optimisation
Our models decide the next best action for every customer
Predictive modelsNext best offer & actionDiscount optimisationAI-powered analytics
We connect your data into one view of each customer
Data integrationCustomer data platform setupData quality & governanceAnalytics & reporting
Strategy across all three layers.Built, integrated and run by the AIDA team
What we improve
The numbers your board looks at.
Marketing ROI15%Increase in marketing ROI, with budget and discounts spent where they change the outcome.
Conversions50%+Increase in conversions through next best offer or next best action.
Upsell200%Increase in upsell through more personalisation.
Net Promoter Score15–20%Increase in NPS for customer journey satisfaction.
Who we are
Meet the Team
Our leadership team comes from backgrounds in Marketing, Data, Analytics, Technology and AI in Silicon Valley, New York and UK with strong experience in marketing for large national brands in Romania & Europe
Mirona CutaCEO
Alexandru IonitaHead of Performance Marketing Services
Vladi IancuHead of Data & Analytics Services
Vlad BogolinHead of Artificial Intelligence Services
Iulia BordeianuHead of Marketing Strategy Services
Paul CutaHead of Technology Services
Irina BrudaruHead of Data & Strategy
Nearshore teams
Need people, not just a project?
From our Bucharest operations centre, dedicated teams run marketing operations, data and AI development for companies across Europe and the US. Same time zone, proven processes, lower cost.
Explore nearshore teams →Tell us where you are. We’ll show you where to start.
Book a call →